RightPrice
Is your price right?
Simulate how your target buyers respond to your price. Get a confidence score, a data-backed optimal range, and a trial strategy recommendation - in minutes, not weeks.
| ← Back to Right Suite | Run a simulation |
The Problem
Founders spend an average of 8 hours total on pricing for their entire business. Most pricing decisions are based on gut feel, competitor copying, or a quick Google search. You picked your price because it felt right - but you’ve never tested it.
That matters more than most founders realize.
A 1% improvement in pricing drives 12.7% more profit (Price Intelligently). Meanwhile, 11-17% of SaaS revenue is lost to wrong pricing.
The feedback loop on pricing is brutal. You change your price, wait weeks, and still aren’t sure if the change worked or something else did. RightPrice shortens that loop to minutes.
How It Works
1. Describe your offer Your product name, description, current price, target audience, and whether you’re SaaS or agency. No polished deck needed - a paragraph is enough.
2. Simulation runs The simulation generates 100+ synthetic buyer interactions across your target audience. Buyers evaluate your price in context - comparing it to alternatives, reacting to the value proposition, surfacing objections, and signaling whether they’d pay it or walk away.
3. Read your report A structured validation report with an overall sentiment score, confidence rating, price assessment, optimal range, buyer personas, and specific recommendations for your trial strategy.
What You Get
| Output | What it tells you |
|---|---|
| Overall sentiment | Are simulated buyers positive, mixed, or negative about your pricing? |
| Confidence score | How reliable is this assessment given your inputs? |
| Price assessment | Too low / optimal / too high / needs adjustment |
| Suggested price range | Data-backed optimal pricing band for your segment |
| 12 buyer personas | Simulated buyers with demographics, willingness to pay, objections, and excitement signals |
| Trial strategy recommendation | Free trial, freemium, reverse trial, or paid pilot - with reasoning |
| Competitive context | How your price positions against the simulated market |
| Actionable recommendations | Specific next steps based on the findings |
Before / After
Before: a price picked on gut feel |
After: confidence score and optimal range |
Where RightPrice Fits
RightPrice is step 3 in the GTM journey:
- RightAudience - Know who you’re pricing for (purchase intent by segment)
- RightPositioning - Know how your price compares to how buyers perceive you vs. competitors
- RightPrice - Set the right price for your validated segment
- RightMessaging - Write copy that converts at that price
You can run RightPrice without running RightAudience first - but the results sharpen when you know exactly which segment you’re pricing for.
Boundaries
- RightPrice vs. RightMessaging - RightPrice validates whether buyers will pay your price. RightMessaging validates whether your copy convinces them to click.
- RightPrice vs. RightAudience - RightPrice assumes you know who you’re selling to. Use RightAudience first to identify which segment to price for.
- RightPrice vs. RightPositioning - RightPositioning surfaces competitive price perception. RightPrice scores your specific price against your specific audience.
Related Guides
- What to Do When Your SaaS Pricing Isn’t Working
- How to Know If You’re Undercharging for Your SaaS
- Why Prospects Ask About Price Then Disappear
Who Uses This
- RightPrice for SaaS Founders Pre-Traction - validate your launch price before you go to market
- RightPrice for Agency Founders Repositioning - reprice as you reposition, backed by data
- RightPrice for Growth Teams - test pricing tier changes before you implement them
- RightPrice for Indie Hackers - stop underpricing out of fear
Status
Live - www.rightsuite.co/products/right-price